Global Baby Product Market Forecast  

According to Report Linker's "Global Baby Product Industry" report, global baby product sales are expected to reach US$15.6 billion by 2026, increasing at a CAGR of 5.1% throughout the analyzed period. One of the sectors examined in the research, Baby Cosmetics & Toiletries, is expected to grow at a 5.6% CAGR and reach US$8.5 billion by the conclusion of the analysis period. Growing awareness of the need for hygienic goods is driving up demand for baby cosmetics and toiletries. Baby toiletries account for more than 12% of all newborn care items and are now growing at a higher rate, owing to a growing focus on baby cleanliness and rising concerns about unsanitary practices. Baby skin care products, bath products, baby hair care products, and other cosmetics and toiletries are all part of the market for baby cosmetics and toiletries. After a detailed examination of the pandemic's economic consequences and the resulting economic crisis, the Baby Food segment's growth is revised to 4.8% CAGR over the next seven years.

Growth of Baby Product in Different Countries 

In the year 2021, the Baby Products market in the United States is expected to be worth US$1.7 billion. China, the world's second biggest economy, is expected to reach a market size of US$4.8 billion by 2026, with a compound annual growth rate of 6.2% during the research period. Japan and Canada are two additional significant geographic markets, with forecasted growth rates of 2.8% and 4% respectively throughout the research period. Germany is expected to develop at a CAGR of around 3.2% in Europe. Demand rise in the organic baby food sector and the introduction of several online retailers as significant distribution channels are two key trends prevalent in the worldwide market. The global trend of health and wellbeing is driving demand for infant formula. Concerns about possible exposure to toxins and chemicals from ingesting non-organic prepared baby food items have fueled the growth of organic baby food products. This infant formula trend is more prevalent in nations like Canada, Western Europe, and the United States.

Baby Diapers Dominate the Market 

The diaper and baby wipe markets are projected to increase to $70.1 billion dollars in sales in 2023, with the strongest growth projected in Africa and Asia. Online search and mobile apps are growing in use and influence. Family and friends, as well as medical professionals, are highly influential in parents' purchasing decisions. And an increasing share of diapers and wipes are being purchased online. The Asia Pacific area and Latin America will lead the way, with the Asia Pacific region and Latin America leading the way. Due to single digit growth, businesses should not lose sight of North America and Europe, as these markets will continue to dominate in volume.

Cotton is regarded as the most environmentally friendly and natural fabric for diapers and wipes by the great majority of parents. In fact, two-thirds of worldwide customers believe cotton is the greatest textile for environmental friendliness and natural materials when compared to other fibers. And, because customers believe cotton is natural and environmentally benign, three out of four parents anticipate cotton in their infant care products, with even higher percentages in China and Latin America nearing 90%. Parents are aware of the Cotton Seal of Approval and have shown trust in the quality and environmental friendliness of items bearing it. 84% of parents believe that infant care items with this mark are of higher quality, and 78% are ready to pay extra for them.

Baby Toys Market Forecast  

The Baby Toys Market size is estimated to reach USD 9750.3 Million and projected to record 3.95% CAGR by the end of 2027. The global baby toys market is anticipated to be driven by several factors. One of the significant factors for the rising growth of baby toys is the increasing birth rate in the developing economies along with the rising per capita disposable income of consumers in emerging economies. The rise in counterfeit products is expected to hinder the growth of the global baby toys market during the forecast period. 

Among the regions, Europe accounted for the major market proportion of 35% in the global baby toys market. The growth for the baby toys market in Europe is anticipated to be driven by several factors. One of the significant factors for the rising growth of the baby toys market is high per capita disposable income of the consumers along with increased inclination towards better-quality games and toys is anticipated to enhance the demand for baby toys in the region. In Europe, Germany is estimated to retain its dominance throughout the forecast period. North America accounted for 32% of the market share and is projected to expand at a moderate growth rate during the forecast period. However, Asia-Pacific is projected to record an exponential growth rate during the forecast period. In the region, China is expected to account for a major share of the market and is projected to dominate the market in the next few years. 

The Rise of Educational Learning Toys

Toys for babies become more than simply a visually appealing distraction beyond the newborn stage. Curiosity starts in full force in newborns between the ages of 6 and 12 months, when they start to recognize faces and objects, and this is when the actual engagement begins. Toys geared for this age range may boost growth, assist babies in becoming more in tune with their senses, and teach them through sound, color, and varied textures. Exploration of different materials and resources aids children in making sense of the world. For instance, musical toys for newborns allow them to choose between different instruments, introducing toddlers to different kinds of genre while tapping their own buttons. It may assist toddlers and newborns comprehend cause and effect, as well as hand and eye coordination, and it can help babies grasp musical rhythm and inspire them to imitate their parents.

According to research, learning through play is a crucial component of a child's development. Though ensuring your kid has adequate play time is a wonderful advantage to families in allowing their children to release extra energy, a child begins to discover who they are through play even during infancy. Even at a young age, a child's intellect develops just by looking at and taking in their surroundings. 

For children who are currently facing nursery and pre-school closures, toys with educational value will help to equip effective home-learning activities in this situation. Alphabet learning and color learning toys featuring chunky, colorful letters, assist children in identifying colors, learning the alphabet, and practicing early spelling and word formation. Posters, flashcards, books, puzzles, and learning playsets may also help kids develop fundamental abilities like counting, color identification, sorting, and fine motor development. 

Physical Store or E-commerce? 

Consumers in the global baby care market are more likely to buy baby goods in a physical shop than online, but this trend is shifting as more people turn to online channels. Due to lower capital investment in physical infrastructure and, in some circumstances, the removal of supply chain connections, e-commerce merchants can compete on price and convenience. It also provides a tempting promise for busy parents: the ability to purchase whenever and wherever they choose, with frequently free delivery to their front door.

In China, e-commerce retail sales have increased significantly year over year. Online sales of infant formula increased by 32%, baby food by 44%, and diapers by 60%. Online baby food sales in Europe increased by 43%, owing to high growth in France. A number of reasons have contributed to the growth of e-commerce in Asia. More prospective shoppers have come online as a result of infrastructure upgrades and increasing smartphone and Internet usage, particularly in rural areas. In addition, the product selection online is significantly larger than it is in traditional channels. In China, e-commerce has been a major driver of consumer growth. Even modest size stores are uncommon in many rural regions. Without ever leaving their homes, the Internet has provided these customers with access to a new world of items that were previously unavailable. Furthermore, rapid urbanization and high population density have made home delivery models economically viable, and some retailers offer flexible payment options, such as the option to pay with cash on delivery for customers who are concerned about security or do not have a bank account or credit card.

What types of baby care items do people buy on the internet? The most common purchases made by global respondents were baby toys and clothing . Purchasing reduces sharply after that. 23% of worldwide customers say they've purchased diapers and 17% say they've purchased baby food online. 31% of respondents in this region said they had purchased diapers and one-quarter said they had purchased baby food online. Hong Kong and Korea are the leaders in online purchases in Asia.

*Data Source from Report Linker’s "Global Baby Product Industry" Research, Nielsen’s “Global Baby Care Report”